Only a fool learns from his own mistakes. A wise man learns from the mistakes of others.
– Otto von Bismarck

Inspired by studies that show that people tend to remember negative information better than positive, this project shares, in the form of negative directives (“don’t do that”), counter-intuitive ideas on blogging, writing, marketing, and business.

  • Don’t be positive
  • Don’t be honest
  • Don’t try to sell
  • Don’t promote
  • Don’t start a business
  • Don’t focus on serving your customers
  • Don’t embrace risk
  • Don’t share your goals or plans
  • Don’t argue with appreciation
  • Don’t add your 2 cents
  • Don’t try to explain
  • Don’t defend yourself
  • Don’t treat your customers the same
  • Don’t try to stand out
  • Don’t try to be helpful